Scientists Uncover Why You Can’t Decide What to Order for Lunch

If you’ve ever found yourself staring at a lengthy restaurant menu and been completely unable to decide what to order for lunch, you have experienced what psychologists call choice overload. Colin Camerer, Caltech’s Robert Kirby Professor of Behavioral Economics and the T&C Chen Center for Social and Decision Neuroscience Leadership Chair has just released new insights into choice overload, including the parts of the brain responsible for it, and how many options the brain actually prefers when it is making a choice.

Read more on Caltech’s website.